Open Hair Congress II took place in Venice, from April 29 till May 2 at the site of the iconic hotel Excelsior, that since 1932 gathers world superstars during the Venice Film Festival. Wella Professionals became Platinum sponsor of the Congress, international media partner – Estetica Magazine. In Russia the Academy was supported by "Dolores" magazine.
The program of the event was extensive. At the gala to mark the opening of the guest of honor Wolfango Kuhn, the man who made a huge contribution to the development of the beauty industry, for many years head of the Wella representative office in France. He said that 50 years ago at his invitation in the famous hotel brought together the best stylists in Europe. His son, Manfred Kuhn, who also gave the industry many years, is now one of the top managers of the Academy. The fact that the founder and President of the Academy Dmitry Vinokurov on the advice of Manfred choose this wonderful venue for first major event of Open Academy International Vinokurov and Friends seems to him symbolic. According to Wolfgango, Dmitriy continues the tradition of caring for the hairdressers, gives new impulses for their work.
The theme of continuity was the leading in presentation of head of the Estetica International Network Roberto Pissimiglia. Pissimiglia family runs the Estetica International Network for the third generation. The development of the hairdressing became the main business of this famous family. According to Roberto, Dmitry Vinokurov serves the same great purpose. Therefore, assured Roberto, his son, to whom he will give the reins, will also be happy to support the initiatives of Dmitry.
During the first day of the Congress (30 April) 7 workshops was presented on the podium. Among them: "Modern men hair" by Vladimir Garus & Irina Bakhtina (Dmitry Vinokurov creative team) and Andrei Nikitenko (TopGun), master-class of acclaimed Italian master of wedding fashion Filippo Sepe, fashionable salon images and formal hairstyles by the Bjorn Axen Academy (Sweden), street-style performed by Patrick Kolbow (Germany), business workshop by Alexander Herzberg, the talk show about trends in hair fashion and industry, which was held by the chief editor of the "Dolores" magazine Marina Novikova, Director and owner of the company "Master Class!" Elena Kovalyuk (Novorossiysk).
May 1 has become a true Haute Couture day in hairdressing. Members of the Academy created a new trend of "Eco-Mania" LIVE. The process of collection creation was transparent for all guests from haircuts and styling, a selection of outfit with comments by stylist about the latest trends that dictate the world's fashion House, to shooting created images, the frame setting and work with models and hair in front of the camera.
Thus the organizers of the event revealed to the world the beauty industry is brand new, revolutionary format of the show.
The participants of the experiment were:
Kanat Askarov (Kazakhstan)
Malgorzata Babicz (Poland)
Pawel Babicz (Poland)
Congress organizers are grateful to the sponsors who supported the event: TiGi, Welonda, German-Russian Forum and AlbaTravel.